The Brands
Etat Libre d’Orange (Australia)
Etat Libre d’Orange is not a fragrance house. It’s a rebellion in a bottle. Founded in Paris in 2006, the brand exists to challenge the conventions of perfumery, rejecting safe, mass-market formulas in favour of bold, provocative and emotionally charged scent narratives.
Each fragrance is crafted as a statement of individuality, designed to provoke curiosity, stir emotion, and blur the boundaries of gender, identity, and sensuality. With an unapologetically creative approach, Etat Libre d’Orange embraces freedom of expression, using high-quality raw materials without restriction to create compositions that are as complex as they are unexpected.
The brand’s irreverent tone, often laced with irony and subversion, extends beyond scent into naming, storytelling, and visual identity. This is perfumery that doesn’t whisper, it speaks.
Distributed in Australia through a curated network of high-end retailers, Etat Libre d’Orange attracts those who seek more than fragrance. It speaks to individuals who value originality over conformity, and emotion over convention.
This is scent as art. Scent as provocation. Scent as freedom.
People of Eden
People of Eden is a modern fragrance brand built at the intersection of wellness, sustainability, and self-expression. Founded with a clear purpose, it reimagines luxury fragrance through a health-conscious lens, offering toxin-free, ethically crafted scents designed for everyday rituals of self-care.
At its core, the brand challenges the traditional fragrance industry by eliminating harmful synthetics and embracing naturally derived ingredients. Every formulation is vegan, cruelty-free, and carefully developed to be safe for even the most sensitive skin, without compromising on performance or sensory depth.
People of Eden positions fragrance not just as a finishing touch, but as an emotional experience. Each scent is designed to evoke memory, mood, and meaning, transforming the act of wearing perfume into something more personal and intentional.
With a strong emphasis on conscious living, the brand speaks to a new generation of consumers who expect transparency, integrity, and alignment with their values. It offers a refined alternative to conventional luxury, where beauty is rooted in nature, and indulgence doesn’t come at the cost of wellbeing.
This is fragrance that feels good, smells exceptional, and aligns with how people want to live today.
ASPAR
ASPAR is a premium Australian wellness and skincare brand born from the spa, not the lab. Established in 1997 by Aurora Spa pioneers, it was created to extend the transformative effects of professional spa treatments into everyday life.
Grounded in decades of hands-on therapeutic experience, ASPAR products are formulated using botanically active ingredients designed to deliver both immediate sensory impact and long-term skin benefits. Each formulation has been refined through hundreds of thousands of spa treatments, ensuring efficacy, balance, and performance.
The brand is built on a simple but powerful idea: bring nature, ritual, and restoration into daily routines. From hand care to body and face treatments, every product is designed to evoke a sense of calm, renewal, and wellbeing, turning everyday moments into intentional rituals.
ASPAR’s connection to Australian botanicals and its spa heritage positions it as both credible and aspirational. It is equally at home in luxury hotels, airline lounges, and private bathrooms, offering a consistent, elevated experience across every touchpoint.
This is skincare that goes beyond surface level. It’s about how you feel, not just how you look.
Gascoigne & King
Gascoigne & King is a boutique Australian fragrance brand specialising in handcrafted candles and home scenting products that elevate everyday spaces. Founded in Sydney, the brand emerged from a desire to create high-quality, environmentally conscious alternatives to conventional home fragrance.
Each product is handmade in Surry Hills, using carefully selected ingredients and thoughtfully developed fragrance blends inspired by travel, memory, and the sensory connection to place. The brand’s aesthetic is clean and understated, allowing the fragrance itself to take centre stage.
Sustainability sits at the heart of the business. From soy-based wax formulations to considered packaging choices, Gascoigne & King is committed to reducing environmental impact while maintaining a premium product standard.
Distributed through a curated network of boutique retailers across Australia and New Zealand, the brand has built a loyal following among design-conscious consumers who value craftsmanship, authenticity, and quality.
Gascoigne & King is not about overpowering a space. It’s about creating atmosphere, quietly and beautifully.
A brand that understands that scent is memory, and home is where it lingers.
Toynamics
Toynamics is a leading distributor of premium toy and play-based learning brands, bringing globally recognised products to the Australian market through a strong retail and distribution network.
Part of an international group, Toynamics specialises in sourcing, marketing, and distributing high-quality toys that combine creativity, education, and sustainability. Its portfolio includes a diverse range of brands spanning early childhood development, STEM learning, outdoor play, and design-led toys.
At the core of the business is a belief that play is fundamental to learning. Every product within the Toynamics ecosystem is selected to inspire curiosity, support developmental growth, and encourage hands-on exploration. From sensory toys to complex construction systems, the range is designed to engage children at every stage.
Beyond product, Toynamics offers comprehensive support to retail partners, including marketing, logistics, and merchandising solutions, positioning itself as both a distributor and a strategic growth partner.
With a focus on quality, innovation, and purposeful play, Toynamics Australia sits at the intersection of education, creativity, and commerce.
This is not just about toys. It’s about shaping how the next generation learns, explores, and imagines.