From brand to shelf.

We handle what happens in between.

Close-up of a hand holding a white bottle with a dropper cap, labeled 'NEAUTHY Skin Care' and 'Fauveicin serum', against a beige background.

The BrandLAB offers a focused suite of services built around one outcome.

Getting the right brands into the right retail environments and keeping them there

This isn't a one-size-fits-all service

Every brand we work with is at a different stage. Some are retail-ready and just need the right doors opened. Others need some groundwork first before we'd feel confident pitching them anywhere. We're honest about the difference, and we structure our involvement around where you actually are, not where you wish you were.

We offer three core service areas. Most clients engage across all three at some point in the journey.

Wholesale Placement

This is the core of what we do. We identify the retail partners that make sense for your brand, open the conversations, and manage the relationship from first contact through to confirmed order.

We work with active buyer relationships across premium pharmacy, department stores, boutique lifestyle retail, giftware, museum retail, health and wellness channels, and specialty independents. When we bring your brand to a buyer, it's a warm, considered introduction, not a cold pitch.

What's included: Retail channel strategy and target account mapping / Buyer outreach and relationship management / Range presentation and pitch support / Trade terms negotiation / Order facilitation and follow-through

Need something more specific?

Depending on where your brand is at, we also offer focused engagements around:

Visual Merchandising Strategy / Planogram Development / Distributor and Agent Identification / Trade Show Preparation and Representation / International Market Pathway Planning

Talk to us about what you need. If it sits within our expertise, we'll tell you. If it doesn't, we'll tell you that too.

Retail Readiness

Before we pitch your brand anywhere, we make sure it can hold its own in the room. That means looking at everything a buyer looks at, and being honest about what needs work.

Retail readiness isn't about criticism. It's about making sure that when the opportunity comes, you're not leaving it on the table because of something fixable.

What's included: Pricing architecture and margin review / Sell sheet and trade collateral development / Packaging and shelf presence assessment / MOQ and supply chain readiness check / Brand story and retailer-facing narrative

Ongoing Retail Support

Getting on shelf is a milestone. Staying there and growing there is the real work. We stay close to the brands we place because retail relationships need tending, reorders need following up, and performance needs monitoring.

We act as an ongoing commercial partner, not just a placement service that disappears after the first order.

What's included: Account management and buyer relationship maintenance / Reorder tracking and sell-through monitoring / In-store performance and visual merchandising guidance / Range reviews and ranging expansion opportunities / Seasonal trade planning and promotional support

You're probably a fit if...

You've built a product you're proud of and you're ready to take it into retail.

You've tried to crack wholesale on your own and hit walls you didn't expect. You know your brand has something but you're not sure how to communicate that to buyers.

You want a partner with real relationships and real runs on the board, not a consultant who just gives you a report and disappears.

If any of that sounds familiar, let's talk.

Lets Talk Today

How we work commercially

We work on a combination of retainer and commission, structured around the scope of your engagement and the stage your brand is at. We're transparent about how we're compensated because aligned incentives matter. When your brand grows, we grow with it.

Reach out for a discovery call and we'll walk you through what an engagement looks like for your specific situation.