Your brand belongs on shelves.

We get it there.

The BrandLAB is a curated wholesale placement agency connecting brands with the retailers who are ready for them.

Black and white portrait of a shirtless male trainer, cropped at the shoulders and waist.
Black and white aerial view of crashing waves.
A green perfume bottle with a gold cap and a gold emblem on the front displaying the brand name 'Uruuk Chropic' and the phrase 'Eau Libre d'Orange'.

We know what it takes to build

a brand.

And we know what retailers actually want.

Most brands have the goods. What they're missing is the right room to walk into. The Brand Lab sits at that intersection. We work with a handpicked portfolio of emerging brands and place them into retail environments that fit, not just any shelf with a gap.

This isn't a scattergun pitch service. We're selective, strategic, and genuinely invested in the brands we take on. Because when you win on shelf, we win too.

What we actually do

WHOLESALE

PLACEMENT

We identify the right retail partners, open the doors, and manage the relationship from first conversation to confirmed order.

RETAIL

READINESS

Before we pitch you anywhere, we make sure you're ready. Pricing, packaging, trading terms, sell sheets. The full picture.

ONGOING

SUPPORT

Getting on shelf is step one. We stay close to make sure you stay there, grow there, and get reordered.

Why brands choose us

We've built brands from scratch and taken them global. We know the difference between a brand that looks ready and one that actually is. That perspective is what we bring to every client we work with.

We're not a big agency with a long waitlist and a junior account team. You get senior thinking, real relationships with buyers, and a partner who's as invested in your growth as you are.

"We only work with brands we believe in.

That's not a tagline.

It's how we stay good at this."

Black and white photo of a shirtless male trainer seen from behind with arms raised overhead.
Three bottles of perfume with black caps, positioned at an angle, with white labels that read "People of Eden" and "her."

Dive In.

We will lead you with placement, tailored specifically to your brand

Built for indie

brands with big

ambitions

You've done the hard work

of building something real. You've got a product people love, a brand with a point of view, and the drive to scale. What you need now is the right distribution strategy and someone who knows how to execute it.

That's exactly where we come in.

You're an indie brand

in beauty, wellness, food, lifestyle, or homewares.

You're ready for retail but not sure where to start. You want a placement partner, not just a pitch deck.

Three yellow daisies with yellow centers overlapping each other on a white background.

Place smarter, with intentional sales.

Our job is to guide you through placement, sales and build you into a brand powerhouse.

Brands we work with

A young girl with pigtails smiling and covering her mouth with her hands, standing beside a shiny silver scooter with gold wheels and a black seat.

ASPAR

Set of three Atar skincare products: Revitalise Body Soak, Grapefruit & Seaweed Revitalising Body Cleanser, and Revitalise Essential Oil, with black and white packaging.

Etat Libre

d’Orange

People of Eden

Toynamics

A bottle of People by Eden perfume, a boxed item with the brand name, and two sponge applicators, all arranged on a soft beige background.

A person's hand holding a purple and gold bottle of Etienne L. Bourdon perfume, with two visible rings on the fingers.

Gascoingne

and King

A black candle with a minimalist label indicating the scent as 'APRES' with notes of vanilla bean, caramel, patchouli, birch tar, and sandalwood.

YOU

SHOULD

BE HERE !

Close-up of three yellow daisies with bright petals and central disc flowers against a black background.

WAITING

FOR

YOU x

Close-up of three yellow daisies with green centers on a black background.

ARE

YOU

NEXT ?

Cluster of three bright yellow daisies with rounded petals and textured centers against a black background.

Get in Contact.

We are designed

for your brand journey.